Our approach to increasing marketing ROI Watch

Ovation Marketing is a full-service, direct marketing agency that helps clients acquire new customers and retain current customers. We use our 30 years of direct marketing experience to strategically plan, create, and execute complete on-line and off-line multichannel campaigns to improve profitability.

Our advertising messages are relevant to the recipient, customized when appropriate, and targeted to individuals rather than mass-market advertising.  Our experienced data consulting identifies areas of opportunity within our clients existing database, or if necessary, we help plan and grow a database of prospects and customers.  

Our strategies are supported by a measured return on investment that combines our client’s historical results with our experience in channel specific response forecasting. Our direct marketing campaigns include web, email, search, trade, event, social, catalog, traditional, and sales support.

We apply three key beliefs to our work:

First, we have documented that the more media channels in which we engage in a dialogue with the customer, the more valuable that customer becomes to our clients. So if a customer interacts with you through one channel, they are worth a certain dollar amount per year; if they connect through two channels, they are worth approximately 20 percent more. And if they interact through three channels, they can be worth up to 35 percent more per year.

Second, the more relevant or targeted the message is to the customer, the higher the ROI.

Finally, our branded advertising messages tell authentic and interesting stories and treat the customer with respect. We avoid exaggerated claims of product or service superiority. If it sounds like an ad, it will be received like an ad; but if it arrives as information the customer needs, sales will increase.