Ovation Marketing

Articles

A collection of published articles that highlight one-to-one marketing insights and agency work. Browse through to find out more about Ovation's people, marketing ideas, and noteworthy research findings. (You'll need Acrobat to view the PDFs. Download it here.)

Research Findings

Groundbreaking Survey Part of Big Package, Catalog Success

The 2nd Catalog Success Latest Trends Report on Key Issues, Catalog Success

Quarterly Catalog Success Latest Trends Report on Crucial Management Issues, Catalog Success

Quarterly Catalog Success Latest Trends Report on Multichannel Creative Issues, Catalog Success

Understand and Respond to Your Customers Through Analytics, DMNews

Mind Games: Delving into the Psyche of Today's Outdoor Recreation Customer, SportsEdge Mag.

Classic DM Tactics are Spam for Filters, DMNews



Results & ROI
Kwik Trip C-Stores Dangle 'Moola for Your Schoola', Brandweek

Anheuser-Busch Chooses Ovation, DMNews

Country Kitchen's New Hamburgers Show Some Attitude, Nation’s Restaurant News


One-to-One Strategy

Five ways to use e-mail marketing to acquire new customers, BtoB

Two Principles of Customer Contact, DMNews

Test Print Ads the Right Way, DIRECT

Ovation: Ad Agency has Used Direct Marketing as its Own Route to Success, The Milwaukee Journal



Work-Life Balance

Nap or exercise on the job?, Coulee Region Women

Work-Life Balance, WXOW Channel 19

Mixing Work and Fitness, La Crosse Tribune

Daytime Nap Feels Like a Good Idea, The Messenger

Businesses Working on Life Balance, La Crosse Tribune

New! Improved! Fat-Free Agency!, ADWEEK

Healthy Body Sound Mind, Step by Step Graphics

The Employee as Human Being, Commerce Now

"Pillow room" atmosphere leads to creative ideas by employees, Successful Business



Our Business Philosophy
How Come the Good Ones Always Ask?, DMNews

Owner Sells 30% of His Company to Employees, La Crosse Tribune

Clients in Two Places at One Time, EnterPriser

Theme at Ovation Marketing: ‘You Make the Call’, La Crosse Tribune

Finding the Perfect Agency Fit, Corporate Report Wisconsin

Working Wonders on the Web, INC.

The Boss Will Not Approve Travel, Liberation Management



  Ovation Marketing

Ovation Marketing, 201 Main Street, Sixth Floor
La Crosse, WI 54601
608.785.0000

Copyright © 2008 Ovation Marketing. All rights reserved.